Dr.
Signe has provided seminars for
organizations such as, (in alphabetical order) the
Association of Genetic Technologists, Association of
Governmental Accountants, Boston University, Commonwealth of Massachusetts, Digital
Equipment Corporation, Environmental Protection
Agency, Greater Boston Chamber of Commerce, HealthPlex
Dental Insurance, Honeywell Bull, Merrill
Lynch, Maine Educational Consortium, Physicians For
Health Care Access, Suffolk University Law School, University
of New Mexico Health Sciences School, and Wellesley
College. Interestingly, she did this while suffering from social anxiety disorder which
filled her presentations and life with brain-numbing
terror.
As she
recovered, she established Effectiveness-Plus
LLC to help others "transform social anxiety into
social effectiveness" through alleviating
performance- and self-presentation anxiety AND
sharpening interpersonal communication skills, social intelligence, and personal
marketing savvy. She is a certified administrator
and interpreter of the Mayer-Salovey-Caruso Emotional
Intelligence Test (MSCEIT).
Her
latest book, the new and improved 2nd Ed. of Diagonally-Parked in a Parallel
Universe: Working Through Social Anxiety (2010),
is the social phobic's bible and insider's scoop.
Based upon years of research with sufferers and
consultation with the pre-eminent clinical researchers
in the field, it
provides education, treatment, and life-rebuilding
strategies.
Notables, such as
Dr. Albert Ellis, have
praised the book, which has consistently ranked among
the ten best-selling anxiety books on Amazon.com.
Author of
four other books: How to Win in a Tough Job Market: Successful Strategies for Getting the Job
You Want; Create Your Own Career Opportunities; Get the Job You Want: Successful Strategies For
Selling Yourself in the Job Market; and Decision Making For Managers, she also contributed to
David Riklan's 101 Great Ways to Improve Your Life (Vol. 2) and Steven J.
Bennett's Executive Chess: Creative Problem Solving By 45 of America's Top Business Leaders and
Thinkers.
Her current e-course is Promote
Myself? I'd Rather Eat Worms!
21 Simple Steps to Confidently Tooting Your Own Horn
to Achieve Your Goals. Her other home-study program
is How to Speak Without Fear Small Talk E-Course.
She has done research at Massachusetts Institute of Technology, Scripps Clinic
and Research Foundation, and Fairview State Hospital and presented the
findings of her own research on social anxiety, interpersonal effectiveness,
and mentoring and
networking nationally.
Because many
solo law practitioners, independent professionals,
and entrepreneurs are uneasy with attracting clients—due largely to self-promotion reluctance,
inadequate marketing strategies, and ineffective marketing
conversion—Dr. Signe created her
education-based Get Your Ideal Clients Marketing
System.
Her
coaching and consulting show solo law practitioners
and other professionals how to reduce their discomfort, multiply clients and
referrals inexpensively and with integrity. Her
marketing system uses strategic
relationship and communication tactics to create visibility,
credibility, rapport, trust, liking, solid
relationships to recruit, convert, and retain clients
and gain their loyalty.
A member of International Coach Federation and International Association of
Coaches, she coaches internationally. Dr. Signe
has done marketing consultation and coaching with
attorneys, aesthetic practitioners, dentists, health consultants, clinical nutritionists,
psychotherapists, coaches, TV producers, management consultants, CEOs, software
developers, and
health care organizations, such as
Health Action New Mexico.
To add
to her offline marketing expertise, she has taken
courses with Internet marketing experts such as Paul
Hartunian, Alex Mandossian, Armand Morin, Jim
Edwards, Trey Ryder, Dr. Jeff Herring, Drs. Judith Sherven and Jim
Sniechowski, Robert Middleton, and Steve Harrison, and is a member
of numerous marketing-networking groups, such as Legal
Marketing.
An Associate
Member of the American Bar Association and their
Family Law Section, she has worked with Trey Ryder in
his
Education-Based Marketing for Lawyers Master
Class and with Dr.
Clara Mayo who headed Boston
University's Jury Project. After having taken
several law courses at California Western School of
Law, she also worked
closely with Dr. Robert Schwartz, Health Law Professor at
the University of New Mexico School of Law, on the New
Mexico
Genetic Information Privacy Act in 1995-1997.
She
has conducted two national surveys to assess (1) what
factors lawyers and the public see as contributing to
the increasing negative perception by the public of lawyers as a
group, (2) how this negative perception impacts lawyers'
attracting and helping clients, and (3) what individual
lawyers can do to create positive, education-based, profitable
visibility and credibility. She is also
currently surveying lawyers on what strategies they
have found to be particularly effective for their
individual practices.
Specializing in
coaching and consulting with solo professionals, Dr. Signe
has also consulted on enhancing physician-patient
communication, created and directed public service
health announcement videos for American Cancer
Society, promoted the Newton-Wellesley Hospital Oncology Unit, designed
promotions and public relations for dentists, provided seminars to genetic
counselors and psychologists, and presented to medical
students at University of New Mexico Health Sciences
School.
She has over
195 published newspaper, magazine, blog posts, and Internet articles and has been quoted in
publications including Industry Week, Wall Street
Journal, Boston Business Journal, Success,
Executive Travel, Time Out New York, Shape,
and Cosmopolitan.
Dr.
Signe is also "kitty mom" to rescued "special needs"
cats and socializes rescued
animals for non-profit CARMA (Companion Animal Rescue
and Medical Assistance in Corrales, NM) for adoption to loving homes.