Transform Marketing Reluctance into Profitable Soft-Sell Marketing With the VODKAA Process

ABOUT DR. SIGNE

Before Signe A. Dayhoff, Ph.D., M.A., M.Ed., became
the "VODKAA Process" Confident Self-Promotion Coach-Trainer, she was a Social Psychologist doing publicity for the American Cancer Society and marketing consulting for small business owners.

She taught Social Psychology at University of Massachusetts and Boston University. Concurrently,
she produced and hosted Continental Cablevision's alternative career development - personal marketing program, the Inside Track - in Wellesley, Massachusetts, for over four years. For it she received a Conti Award nomination.

After receiving her Ph.D. from Boston University, where she worked with Dr. Clara Mayo, nonverbal behavior expert, and studied the image-management and interpersonal skills necessary for career success, she wrote her first book, Create Your Own Career Opportunities - a guide to self-promotion through developing networks, mentors, visibility, and credibility.

She also founded The Mentoring Network and TMN Associates to show professionals how to communicate,
present, and promote themselves more confidently and effectively to engineer their success.

Her interpersonal communications and education-based personal marketing presentations have included topics such as,

"Sure-Fire 'Selling' Yourself in the First Four Minutes"
"The Ollie North School of 'Gotcha' Presentations"
"Turning Small Talk into Profit"
"How to Network Without Valium"
"How to Act Like a Host, Not a Guest, and Score Big"
"You're Solving Problems, Not 'Selling'"
"Breaking Through the Glass Wall Between Lawyers and Doctors and Their Clients."

Signe A. Dayhoff, Ph.D.

Upcoming Events

Even though she provided seminars for organizations such as, (in alphabetical order) the Association of Genetic Technologists, Association of Governmental Accountants, Boston University, Commonwealth of Massachusetts, Digital Equipment Corporation, Environmental Protection Agency, Greater Boston Chamber of Commerce, HealthPlex Dental Insurance, Honeywell Bull, Merrill Lynch, Maine Educational Consortium, Physicians For Health Care Access, Suffolk University Law School, University of New Mexico Health Sciences School, and Wellesley College, Dr. Signe suffered from social anxiety disorder which filled her presentations and life with brain-numbing terror.

As she recovered, she established Effectiveness-Plus LLC to help others "transform social anxiety into social effectiveness" through alleviating performance- and self-presentation anxiety AND sharpening interpersonal communication skills, social intelligence, and personal marketing savvy. She is a certified administrator and interpreter of the Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT).

Her latest book, Diagonally-Parked in a Parallel Universe: Working Through Social Anxiety (2000 - and now going into its second edition), is the social phobic's bible and insider's scoop. Based upon years of research with sufferers and consultation with the pre-eminent clinical researchers in the field, it provides education, treatment, and life rebuilding strategies.

Notables, such as Dr. Albert Ellis, have praised the book, which has consistently ranked among the ten best-selling anxiety books on Amazon.com.

Author of four other books: How to Win in a Tough Job Market: Successful Strategies for Getting the Job You Want; Create Your Own Career Opportunities; Get the Job You Want: Successful Strategies For Selling Yourself in the Job Market; and Decision Making For Managers, she also contributed to David Riklan's 101 Great Ways to Improve Your Life (Vol. 2) and Steven J. Bennett's Executive Chess: Creative Problem Solving By 45 of America's Top Business Leaders and Thinkers.

Her next book is Promote Myself? I'd Rather Eat Worms! The Reluctant Person's Guide to Opening Career Doors.

She has done research at Massachusetts Institute of Technology, Scripps Clinic and Research Foundation, and Fairview State Hospital and presented the findings of her own research on social anxiety, interpersonal effectiveness, and mentoring and networking nationally.

Because many independent professionals and entrepreneurs are uneasy with attracting clients - due largely to self-promotion reluctance, inadequate marketing skills, or ineffective marketing techniques - Dr. Signe created her soft-sell CONFIDENT SELF-PROMOTION via the "VODKAA Process."

Her coaching and teaching show professionals how to reduce their discomfort, eliminate the need for selling, and multiply clients and referrals inexpensively and with integrity. Education-based, it uses strategic relationship tactics to create visibility, credibility, rapport, trust, liking, solid relationships, and client loyalty.

A member of International Coach Federation and International Association of Coaches, she coaches internationally. Dr. Signe has done marketing consultation and coaching with cosmetic surgeons, dentists, health consultants, clinical nutritionists, psychotherapists, coaches, attorneys, management consultants, CEOs, software developers, and health care organizations, such as Health Action New Mexico.

Currently, she is also doing soft-sell marketing pro bono for the non-profit CARMA (Companion Animal Rescue & Medical Assistance), an all-volunteer, no-kill rescue organization in Corrales, New Mexico. Her objective is to highlight their efforts to save and find homes for abandoned pets, including Katrina-rescued animals, such as "Phoenix, the Miracle Dog who Cheated Death 5 Times."

She has taken courses from Internet Marketing Gurus such as Paul Hartunian, Alex Mandossian, Armand Morin, Jim Edwards, Trey Ryder, Dr. Jeff Herring, Drs. Judith Sherven and Jim Sniechowski, Robert Middleton, and Steve Harrison, and is a member of numerous marketing-networking groups.

Specializing in coaching and training with professionals and service providers, Dr. Signe has consulted on enhancing physician-patient communication, created and directed public service health announcement videos for ACS, promoted the Newton-Wellesley Hospital Oncology Unit, designed promotions and PR for dentists, provided seminars to genetic counselors and psychologists, presented to medical students at University of New Mexico Health Sciences School, and worked with Dr. Rob Schwartz, Health Law Professor at the UNM School of Law, on the NM Genetic Information Privacy Act, for example.

A member of the Albuquerque Bar Association, she has also worked with Trey Ryder's Education-Based Marketing for Lawyers and Dr. Clara Mayo of Boston University's Jury Project. In two national surveys she conducted she assessed what factors lawyers and the public see as contributing to the increasing negative perception of lawyers by the public. Analysis is currently under way.

She has over 150 published newspaper, magazine, and Internet articles and has been quoted in publications including Industry Week, Wall Street Journal, Boston Business Journal, Success, Executive Travel, Time Out New York, Shape, and Cosmopolitan.

Dr. Signe is also "kitty mom" to 18 rescued cats (mostly "special needs" cats), and socializes rescued animals for adoption to loving homes.