It's
More Important ... and Powerful ... Than That!
Successful solo
Family Law
practitioners
are really not so different from you and me. But ... they know and do
things the rest of solo Family Law practitioners
do not ... And ...
surprisingly ... it is not anything unusual or difficult.
Let Me
Spell It Out For You ...
What Makes Them Successful Is
...
Using
Marketing Designed For The
Specific Needs of
Solo Family Law Practitioners Like You ...
*
Marketing
That is Comfortable ... Professional ... Ethical
... Effective...
and
*
Focused on Each Step of Marketing
Attraction, Connection, and Conversion From Your Prospects
to Your Clients ... and Referrals!
*
That is the
Get Your Ideal Clients Marketing Method.
Discover
What's Holding You Back
Others who are less
skilled and experienced
are achieving the accelerated growth and success you only dream about. Why is this?
It
is because ...
...
You are caught in the trap of being a
"professional," a service provider,
and believing that in order to grow
your business you have to sacrifice your integrity and
credibility and resort to "chasing after clients."
...
You are reluctant to put yourself out there because you do
not want
to
"sell yourself" and appear crass and
unprofessional.
...
You are reluctant to put yourself out there because you do
not
want to "ask for their
business." That feels like "hustling."
...
Your marketing strategies do not attract leads, convert your
prospects to clients, and accelerate your practice growth.
...
Your strategies do not effectively grab prospects by the
collar in the ways that demonstrate you are unique, know
what they value and want and how to provide it to their
satisfaction.
...
Your marketing strategies do not connect with the prospect
emotionally and psychologically to create rapport, trust,
and a relationship
...
Your marketing strategies do not cement the prospects' belief in you
as an authority: increasing their trust ... their liking ... their
business .. and their referrals.
...
Your college and professional training told you that your success would be based on your
achieving the highest skill level ... and did not teach you
how to recruit, convert, and retain clients.
...
Your college and professional training did not teach you
about the publics' negative perception of lawyers as a
group.
...
Your college and professional training did not teach you how to
demonstrate that you are trustworthy and how to understand, inform, and
advise clients, as well as solve their problems ethically with
sensitivity, putting them first.
...
Your college and professional training did not teach you to
present, communicate, and market yourself to meet clients'
positive expectations and emotional needs.
...
Your college and professional training did not teach you how
to develop and grow your practice both internally and
externally.
As
a Result, You Are Likely Caught in the Trap of Wanting Help
But Not
Knowing:
* What programs will really understand your marketing
reluctance, your client attraction and conversion difficulties, and how to eliminate
them
* What marketing strategies will best meet your
Family Law practice's specific needs
* What effective marketing tactics will make
you authentic and feel good about being appropriately compensated for
facing the challenges and doing what you do best
*
How to track the effectiveness and efficiency of your
marketing to create awareness of you, attract clients, and strengthen their
loyalty and referrals.
The Get Your Ideal
Clients Marketing Method Can Remove Those
Obstacles
The
Get Your Ideal Clients Method is an innovative
relationship-based educational marketing training, specifically designed for
solo family law practitioners who are not yet successfully
attracting prospects, connecting, converting their marketing efforts, and
getting their ideal
clients.
It enables you to
confidently, ethically, and profitably develop marketing
leads and consultations.
It
enables you to provide frequent, varied communication and
interaction where you share your experience and expertise
and make prospects comfortable with you.
It
enables you to be seen as a valued resource, a trusted
authority—the one to whom they will come with their
problems.
It enables you to profitably
forge relationships from credibility, trust, and liking.
It
enables you to increase your marketing attraction and
prospect-conversion-to client ratio ... and bottom line!
Remember:
As a Family Law Professional, You Have a Marketing Obligation
You
are obligated to help individuals to take action to help themselves.
... But ... this does not apply just to your current clients
... This applies also to your potential
clients.
That
is, it is your duty to let
them know about your valuable services
... How they can access you with their delicate problems
... How you can solve those problems to their emotional and
financial satisfaction.
You can let them know
through your Get Your Ideal Clients relationship-based, educational marketing efforts.
When you do not let
them know you and about you, you are doing a disservice
... Both to all those individuals who need your unique help
... As well as to yourself and your practice.
Successful Solo Family Law Practitioners Have Solved These Problems
...
How About You?
Wouldn't
Having Confident, Strategic Practice Marketing—That Would
Make This A Reality—Help You Get and Retain Your Ideal
Clients ... Now?
Hi,
It is Dr. Signe, Your Get Your Ideal Clients Marketing
Method Coach
Let
me tell you a little more about myself. Over the last
25+ years I've
helped
2,198 professionals in diverse fields to
...
Alleviate their self-presentation and personal marketing discomfort
... Transform their marketing reluctance into confident communication
and rapport
... Educate their
specific audience on how they can be helped best by them ...
and only them
As a
strategic relationship-based educational marketing coach-consultant and
Social Psychologist
working with interpersonal success behaviors,
I have helped solo Family Law practitioners like you to:
* Determine their obstacles to
attracting and retaining clients
* Reduce self-presentation and marketing
reluctance
* Expand their public education
tactics
* Enhance their interpersonal
skills, emotional intelligence, and rapport creation
* Skyrocket their
marketing conversion
results to grow their bottom lines.
I have worked with attorneys, physicians,
aesthetic physicians, coaches,
veterinarians,
psychotherapists, consultants, trainers, software developers,
real estate agents, health care corporations, entrepreneurs,
TV producers, Hollywood script writers, and national
company CEOs.
Using my
coaching,
... One
software consultant went from 46% to 77% deal closings
in three months.
... A national insurance company
executive who had been competing unsuccessfully for a
VP position won it.
... A non-profit began profitably attracting
supporters
in less than 30 days.
Sharing
Your Challenges
I know firsthand what
challenges you face as a professional in growing your
practice with dignity and integrity. Itoo have faced
them ... and ... finally overcome them. YOU
CAN TOO!
But you do not have to go
through the many years of trial-and-error and frustrated
slogging in research and marketing mud that I did.
You
do not have to go through the many years of
unsuccessfully trying one thing after another to be able to
pull your boots out and keep moving forward that I
did.
You do not have to feel like
puling out your hair as you try to figure out why you are
spinning your marketing wheels and what you can do about
it.
I have already done all that
for you with Get Your Ideal Clients Marketing Method. This
means you can set up your effective and efficient client
attraction - conversion - retention program and hit the
ground running.
It May
Sound Impossible, But ...
Imagine you could
effectively market
yourself AND maintain your dignity and credibility ...
... Wouldn't that be a relief?
Imagine you could attract
prospects and convert them to clients quickly ...
...
Wouldn't that solve a lot of financial and other problems?
Imagine you could do
it comfortably, authentically, ethically, and professionally ...
...
Wouldn't that help end your practice growth worries?
Imagine you are known
and respected as an authority and accessible resource
...
... Wouldn't
that help your visibility and credibility for getting
clients and referrals?
Imagine
you never have to worry about the distastefulness of making a "sales pitch"!
...
Ahhhh! YES!
As a
GET YOUR IDEAL CLIENTS MARKETER You Can!
The
Get Your Ideal Clients Marketing Method Shows You ...
* Not Only Exactly What To Do ...
* But Also Precisely How To Do It.
It Shows
You How To ...
-
Look at marketing in a whole new, less intimidating,
non-traditional way
-
Identify, target, and describe your ideal prospect
- Create your core client-focused message
- Develop your strategic relationship-based educational marketing plan
- Attract and motivate prospects to call for an
appointment
- Make authenticity, trust, rapport, relationship your
primary goals
- Develop personalized, empathetic consultations
- Confidently and sensitively interact to create a high client-comfort level
- Share yourself—your expertise and experience—and
educate them
-
Use proven office strategies that support your desired image
and rapport
- Do follow up ... more follow up ... and still more
follow up ... easily!
Is
Also Shows You How To ...
-
Provide value-added service
- Sustain strategic visibility online and
offline
- Track your conversion of every aspect of your client-interaction process
- Eliminate expensive advertising as your primary
attention getter
- Multiply your clients and their referrals by
remembrance
- Increase your bottom-line fast—in as
little as 3 months!
In
Sum, It Shows You How ...
You
Can Attract, Recruit, Convert, and Retain Your Ideal Clients ... Now!
What
Does
Carleton W. Kendrick
Say About Dr. Signe's Strategic
Self-Promotion
Methods? |
|
"Dr. Dayhoff's clients have achieved more career
and business success as a result of their new-found comfort in work, life, and social
situations.
- Carleton W. Kendrick, Ed.M, LICSW,
Family Therapist, Speaker, and author of "Take
Out Your Nose Ring, Honey, We're going to
Grandma's"
|
Why
Does
Carleton Recommend Dr. Signe:
"Her clients achieve more career
and business success." |
We're Not
Talking About Some Warm, Fuzzy, Feel-Good Philosophy
We're talking about hard,
quantitative solutions applied in a soft, qualitative way
that shows your prospects that you are THE understanding and
experienced expert they need and
want ...
THE solution to their problems.
Best of all, you can enjoy
the satisfaction of serving prospects and clients in the most ethical,
professional, comfortable ... and profitable ... way
possible ... as you build your practice with integrity.
What
Does Dr. Karlene M. Spivak
Say About Dr. Signe's Strategic Self-Promotion Methods? |
|
"I
highly recommend Dr. Dayhoff as a professional coach. She is
intelligent and insightful and a real pleasure to work with ... . If you fear presenting
or marketing yourself, she’s the person to help you
prepare for those big challenges."
- Karlene M. Spivak, Ph.D., MBA,
Spivak Associates LLC
|
Why
Does Karlene Recommend Dr. Signe:
"She's intelligent, insightful, and
gifted." |
As Crazy
As It May Sound ...
You
can begin to see results almost immediately ... and
continue to build on
those results to implement the full method in
only a few months.
Designed
for your specific needs and proven to work, it's the solo
Family Law practitioner's answer
to attracting and keeping your clients.
|
You
Can't Get Much Simpler Than This
Systematized ... Proven ... Ethical
... And Profitable
That is
the Get Your Ideal Clients Marketing
Method
What
Does Derry Moritz
Say About Dr. Signe's Strategic Self-Promotion Methods? |
|
"I
have known Signe Dayhoff for over 10 years as an informal advisor. Dr.
Dayhoff has a delightful sense of humor, a quick mind, and is facile in her
ability to recognize ways in which a situation may be adjusted to improve it.
"Dr. Dayhoff is warm and affirming, pointing out
well-delivered approaches without condemning less than ideal ones. I would strongly recommend her to help any client set attainable and
desirable goals and guide that person through to the achievement of such actions."
-
Derry Ann Moritz, B.S.N., M.Ed., M.S., M.Phil.
|
Why
Does Derry Recommend Dr. Signe:
"She guides people through to achievement." |
How Can
You Access the Get Your Ideal Clients Marketing
Method?
...
Several
Ways:
Foundational
Coaching Program (all the basics for a tight budget)
Get
Your Ideal Clients Marketing Method (GYICMM)
is virtual.
Specifically, contact is carried out
by telephone, e-mail, fax, and website. This package
requires that you be able to execute your marketing program yourself with limited outside
hands-on assistance.
Initially,
we will have a Conference Call during which you will be
given a Current Marketing Assessment. This will detail
where you are now, what you have been doing, your core
message, vision, mission, and where you want to go.
We
will review your marketing plan, relationship-based,
education strategies, what is in place, and what is planned. I will assess
your current marketing strengths and weaknesses. We will also
review how you are tracking the effectiveness of each step of your
lead recruitment-client conversion-client retention process.
With
this information, I will create a customized marketing
plan for you that is SMART
- Specific
- Measurable
- Achievable
- Realistic
- Time limited.
It will
consist of practice-change suggestions and types of
allowed marketing to explore so you can create
constant and consistent visibility, credibility, and
rapport with prospects and clients online and offline.
There
will be two monthly calls plus the initial assessment
call and weekly e-mail follow-ups
to help keep you focused and on track.
Cost:
$1,697
Additional
Marketing Services
Since
the GYICMM is only 3-months long,
you may wish to sign up for further
coaching or consulting upon completion of
the program.
OR,
you may wish to simply avail yourself of my other
marketing services.
Coaching:
We
meet once or twice a week for 30 minutes per session to discuss
what you have done, what results you have achieved, what
obstacles you may have encountered, where you want to
go next, and what your next steps are toward achieving
your goal systematically, step-by-step. We can deal
with any aspect of your practice and marketing and how
you relate to it.
Consulting:
You
can schedule time for individual telephone consultation
or a conference call
with your practice people. I will respond to
your questions, offer comments and suggestions as
feedback, and
recommend steps you can take to achieve your marketing
goals.
Research has shown that a well-defined goal, strategic plan, core message, commitment,
laser focus, client-orientation, and persistence are the keys to positive change and achievement ...
of any kind ... but especially to Family Law practice marketing success.
Fees
are based on the nature of the service and the time
required and are usually charged at $450 per hour.
When you
give me the details, I will quote you my fee. I
request payment in advance—at the time I make your
appointment time.
Reviews
and Evaluations:
I
will review and evaluate your current marketing
message, materials, marketing program, strategies,
tracking process, office internal marketing, and/or website. You will
then receive a written report in which I identify
strengths, weaknesses, and offer suggestions, comments, and specific
recommendations on how to improve your marketing.
Marketing
Plans:
Based
upon a thorough assessment of your practice, I will
write a specific plan that will serve as your marketing
and tracking road map. It will provide you with the concrete,
detailed, relationship-based educational steps you need
to take to reach your goals as quickly as possible. My
plans will be in report format and usually run
five-to-ten pages in length. Depending upon the level
of detail you request, customized marketing plans typically
range from
$1,379 to $4,379.
Seminars
and Teleseminars:
I
offer seminars and teleseminars on relationship-based
educational marketing
to professional associations and groups. I can present
seminars in person or by telephone as a teleseminar. I base seminar
fees on the length of the presentation, the size of
the group, the preparation time required, travel
and distance, as well as the time I will be out
of my
office. If you'd like me to address your group, please
do not hesitate to call.
Pre-payment
for Get Your Ideal Clients Marketing Coaching, Consulting, and other marketing services is required.
What
Does Anne Lane
Say About Dr. Signe's Strategic Self-Promotion Methods? |
|
"Signe Dayhoff is serious about helping people be effective
at producing changes. Smart, capable, well-informed, and a discreet confidante who
can share fresh perspectives. Her optimism, sharp
intelligence, humor, gentle irreverence, and a belief that new choices mean new
chances make me happy I know her."
-
Anne Lane, Activist for
Reform of Middle School Education and Co-Director of Faith, Reason, and
Philosophy Conversations
|
Why
Does Anne Recommend Dr. Signe:
"She's smart, capable, and well-informed." |
And
... You Can Know Ahead of Time That GYICMM Is Right For You
How?
Simple! ... You Can Try It On ... For Free
...
What
could be better than that!
That's
right! ... A no-sweat, no-hassle trial run
So sign up for your FREE
30-minute phone consultation (value $225) with
your Get Your Ideal Clients Marketing Method
Coach,
Dr. Signe.
I
will help you clarify your issues, goals, and assess
what you're doing right and what currently needs some
improvement.
At
the end of the complimentary session I will suggest
what steps you might consider next in order for you to
move closer to achieving your marketing
goals
... and your practice's bottom line success.
You
cannot ask for a more effective way to experience
Get Your Ideal Clients Marketing Method Coaching-Consulting ...
and ... what is even better ... it is
my gift to you ... no strings attached.
Then
... you can decide which GYICMM service would work best for your individual needs and
situation.
Remember:
This
is a complimentary,
no-obligation offer ...
...
So give it a try. You have nothing to lose
... and everything
to gain.
When
you take
advantage of my FREE 30-minute GYICMM
Consultation (a $225 value),
you will immediately start
to sharpen your goals, refine your marketing plan,
pinpoint your effective strategies, and create new
practice opportunities.
You
are
taking the first step toward greater
profitability and professional and client satisfaction.
Claim
your Complimentary Consultation by e-mailing me at
mailto:consult@getyouridealclients.com,
calling me at 1-505-867-0094.
No
Problems. Absolutely NO Risk To You!
Why You Should Choose Dr. Signe As Your
Get Your Ideal Clients Marketing
Method
Coach-Consultant?
I have what you need
and want from the GYICMM:
* Expertise
&
experience
*
Personalized attention
*
Customized individual
marketing program
*
On-target evaluation and
productive recommendations
*
Convenience
*
Concrete, verifiable
results
|
What
Do Drs. Judith Sherven & Jim Sniechowski
Say About Dr. Signe's Strategic Self-Promotion Methods? |
|
"Signe Dayhoff is one of the brightest, most
creative and resourceful
marketing coach-consultants we know. She tips us off
to radio bookings and other media leads,
Internet marketing techniques, branding
angles, list building strategies, customer
fulfillment, and even product development
ideas. She's the 'Queen of Confident &
Strategic Self-Promotion.'"
- Judith Sherven, PhD and Jim
Sniechowski, PhD
Originators
of Bridging Heart & Marketing
Conferences and Soft-Sell Marketers
Association
http://www.judithandjim.com
|
Why
Do Judith & Jim Recommend Dr. Signe:
"She's the 'Queen of Confident &
Strategic Self-Promotion.'" |
CONTACT
DR. SIGNE NOW
mailto:consult@getyouridealclients.com
505-867-0094
Join The Thousands of Others Who Have Followed the 5
Simple Steps and
1. Alleviated their marketing reluctance
2. Developed their vision, mission, and client-focused
core message
to create their relationship-based educational marketing plan
3. Enhanced their
client-targeted communication and interpersonal skills
4. Successfully marketed to recruit and convert leads, and
retain clients
5. Grew their practices comfortably, ethically, and profitably.
YOU
OWE IT TO YOURSELF ... AND TO YOUR PROSPECTS!
What
Does Healthplex Dental Insurance
Say About Dr. Signe's Programs? |
|
"On
behalf of Barry Kay, The Healthplex Sales Team and The Healthplex Broker Round
Table, thank you again for participating in Tuesday’s TeleSeminar. Your
concise practical insights were right on target. We received excellent
feedback from the brokers on the call."
- Kathleen
Gallo, Sales & Marketing Department, Healthplex
|
Why
Does Healthplex Recommend Dr. Signe:
Her "concise, practical
insights were right on target." |
Take the First Step Toward
*Professional and Ethical Visibility and Credibility*
*Successfully Attracting Clients*
*Client Satisfaction*
*Client Referrals*
What
Does Dr. John K. Urice
Say About Dr. Signe's Strategic Self-Promotion Methods? |
|
"Signe Dayhoff is insightful. She is an
excellent listener and leads you through the discovery process. Her wonderful sense of humor
is a great asset, her intelligence is unquestioned, and she
has a wide perspective on the world and people. Caring and sensitive, dedicated and enthusiastic,
non-judgmental and committed, she helps people reach their full
potential."
- John K. Urice, Ph.D., Professor of Business and Theater Arts Management
|
Why
Does John Recommend Dr. Signe:
"She helps people reach their full
potential." |
Whether
you need a lot of help—or a little—you are invited to e-mail or call me for
your free 30-minute consultation. Tell
me what you would like to accomplish and over what period of time. I will explain
the most effective and efficient ways you can achieve your marketing goals.
mailto:consult@getyouridealclients.com
505-867-0094
